A lasting commitment
Across our three-year partnership, Finish will fund critical WWF work. This will include water replenishment projects that will cleanse and return at least 500 million litres of freshwater to the environment – that’s equivalent to more than 160 London Olympics’ swimming pools!
Working with nature
Working with nature
Wetlands not only sustain and enhance key wildlife populations, they can also play a vital role in maintaining water quality. So WWF is using this “nature-based solutions” technology to create new wetlands to further clean water discharging from some of the region’s sewage treatment works.
Re-introducing native wildlife
The Burbot, a native freshwater fish, became extinct in the UK in the mid 20th century due to water pollution and habitat degradation. Now, WWF can bring it back into a targeted river in East Anglia which provides a cleaner, safer water environment for the species.
Working with others
WWF is joining an exciting partnership that is developing a first-of-its-kind Water Fund for Norfolk. This will bring together funding from a range of organisations, including Finish, to deliver on-the-ground projects that will benefit the water environment.
What depends on wetlands
Rare plants and animals
Species such as the marsh harrier and the fen orchid can only flourish with healthy wetland environments. Across East Anglia, a variety of different wetland habitats – many unique to the UK – support a huge range of plants and animals that can be threatened by human impact.
Local livelihoods
Wetlands across East Anglia, and the wildlife they support, draw visitors from far and wide. This tourism brings in over £10bn a year to local economies.
Water supply
East Anglia is one of the driest and most water-scarce areas of the UK. Wetlands can play a vital role in holding water and helping recharge aquifers from where a significant proportion of the area’s domestic water supply comes from.
